Where the Head Goes | Performance Systems in Victoria, BC

You will either Lead or You’ll Follow, You Decide.

Where the Head Goes produces meaningful performance results for executives and businesses using forensic performance audits, distinct business tools and coaching systems that create discovery, excitement and engagement, foster innovation, integrity and promote value. Our programs enable optimal business environments and human conditioning for personal and professional leadership and mastery. Where culture and community thrive, and people adopt a rewarding and inspirational journey of fulfillment.

Greg Martin, Performance Strategist

What our Clients are Saying

You helped focus our strategic plan to our culture and core business and made sure accompanying objectives and measures made sense, were realistic and hit our business development targets. Having been a CEO, you have an impressive ability to actively listen, to see and understand the strategic picture and then help guide our teams in translating plans into action to keep the yardsticks moving in the right direction. With complete trust and honest feedback, you gave me the confidence to keep making the changes the company needed to improve. Greg is the consummate mentor, business confidante, and entrepreneur who people like to work with and who always adds value by improving the business and associated team’s performance.

Gary Paulson, CEO of CVIY
You have been the #1 influence on the change that has shifted the culture of our company, to be great. Through your coaching, we have been able to allow team members to build the capacity to be in positions where they flourish rather than continue to struggle.

Nigel Rose, Owner/Exec of Amped Electric & NEC Engineering
Greg pushed us to question what we know and to dig for what we do not. The process was challenging, but the results impactful and sometimes even surprising. We now have a new mission statement that has top position on our website and a series of priorities and strategies that are not just visionary but actionable.

Paul Gravett, Executive Director of Heritage BC
I have struggled for years with clarity, consistency and progress. Greg meticulously and forensically dug into what motivates me and where I get easily distracted. In our partnership the past three months, I have been able to align with my purpose more clearly and begin moving my “flywheel” forwards with momentum.

Dr. Ryan P Doyle, Backfit Clinic & Livfit Studio
Greg holds the Senior Team accountable, sets (and demonstrates) high standards, and constantly challenges/pushes the team to improve. Greg supports the entire executive and the team, challenges complacency at all levels of the business, and exemplifies our values (leads by example).

Gord Macdonald, Senior Executive
You’ve helped me get unstuck when faced with dilemmas that felt paralyzing, and it was knowing I’d be having a conversation with you that often eased the panic and allowed me to keep reaching for solutions instead of freezing, running, or giving up. Through it, I’ve gained the ability to take more things in stride, to find my voice and step up to the challenges that are present every day.

Barbara Risto, CEO Stratis Publishing
Greg provides an objective voice and is a tireless champion for company performance. He continues to push for changes that improve performance of not only the people in the organization but the organization as a whole.

Richard Bennett, Principal RB Finance Consulting
As a result of your teachings, I was able to clarify a personal internal distinction. Thanks again for your believe and leadership, it’s much appreciated!

Paul Latour, Creator & Executive Director HeroWork
Greg serves the mission-critical business of leading our transformation. He does this by preventing the leadership team from falling back into its ruts, and stewarding each of us along the growth curve. It is some of the most compelling work being done by our company both internally or externally.

Mike Marshall, Senior Executive

A Proven Track Record

Developed over two+ decades of field experience and performance success in a variety of industries, from consumer packaged goods to manufacturing, education, construction, software development, adventure tourism, and many others, WTHG was founded in 2008 to deliver high-performance benefits tailored to meet specific client needs. Greg’s clients have included the Gustavson School of Business at the University of Victoria, Heritage BC, Commissionaires – Victoria, the Islands & Yukon, Kinsol Timber Systems, Backfit Clinic & Livfit Studio, Amped Electrical, NEC Engineering, Gitxaala Nation, Nortec Consulting, Vytogo, Urban Forest, Peninsula Co-op, HeroWork, Stratis Publishing, Scouts Canada, Threshold Housing, WildPlay Element Parks, Procura/Progressa Health and Island Farms.

Learn More

Performance Solutions

Executive Coaching

Performance Audits

Business Consulting

Performance Highlights

+ Assessed, prioritized, and leveraged the capacities of the senior executive team to allow for the necessary conditions for the team to work in harmony with wellness, alignment, and performance as the key elements for focused engagement

+ Reduced management overhead costs through the development of leadership capacities in all functional positions that has allowed for economies of scale and a more human centric organization

+ Established a new corporate context for health and wellness accountability based in a culture of care that enabled the ability for anyone and everyone to be a champion of health and safety. The result was the elimination of the legacy safety policing approach that reduced management costs and improved accident preventionent engagement

+ Developed a custom set of ‘leadership guiding principles’ to foster skills development, and facilitate a service mindset with inherent trust even in times of conflict

+ Created an individual accountability protocol and performance measurement system that honored and aligned individual value to organizational needs, and established inclusion, ownership, commitment, and meaningful intervention that created results

+ Re-engineered the sales and business development process to leverage skills, resulting in cost effective lead generation, increased pipeline value and sales conversions and improved levels of client engagement

Guiding Values

Integrity – that goes beyond actions simply matching words; it’s about causing integrity in everything from relationships, to systems, to outcomes.

Value – it’s about recognizing and acknowledging the value of every human being in a way that enables the creation of value, as a feeling and as in quantifiable outcomes. It’s consistent action guided by virtues.

Engagement – that begins with the smallest of gestures that creates relationship, paving the way for growth into a community committed to accomplishing something meaningful and worthy; creating a reason for celebration.

You will either Lead or You’ll Follow, You Decide.

Greg Martin, Performance Strategist

What our Clients are Saying

You have been the #1 influence on the change that has shifted the culture of our company, to be great. Through your coaching, we have been able to allow team members to build the capacity to be in positions where they flourish rather than continue to struggle.

Greg holds the Senior Team accountable, sets (and demonstrates) high standards, and constantly challenges/pushes the team to improve. Greg supports the entire executive and the team, challenges complacency at all levels of the business, and exemplifies our values (leads by example).

Greg provides an objective voice and is a tireless champion for company performance. He continues to push for changes that improve performance of not only the people in the organization but the organization as a whole.

As a result of your teachings, I was able to clarify a personal internal distinction. Thanks again for your believe and leadership, it’s much appreciated!

Greg serves the mission-critical business of leading our transformation. He does this by preventing the leadership team from falling back into its ruts, and stewarding each of us along the growth curve. It is some of the most compelling work being done by our company both internally or externally.

A Proven Track Record

Performance Solutions

Executive Coaching

Performance Audits

Business Consulting

Performance Highlights

+ Assessed, prioritized, and leveraged the capacities of the senior executive team to allow for the necessary conditions for the team to work in harmony with wellness, alignment, and performance as the key elements for focused engagement

+ Reduced management overhead costs through the development of leadership capacities in all functional positions that has allowed for economies of scale and a more human centric organization

+ Developed a custom set of ‘leadership guiding principles’ to foster skills development, and facilitate a service mindset with inherent trust even in times of conflict

+ Created an individual accountability protocol and performance measurement system that honored and aligned individual value to organizational needs, and established inclusion, ownership, commitment, and meaningful intervention that created results

+ Re-engineered the sales and business development process to leverage skills, resulting in cost effective lead generation, increased pipeline value and sales conversions and improved levels of client engagement

Guiding Values

Integrity – that goes beyond actions simply matching words; it’s about causing integrity in everything from relationships, to systems, to outcomes.

Value – it’s about recognizing and acknowledging the value of every human being in a way that enables the creation of value, as a feeling and as in quantifiable outcomes. It’s consistent action guided by virtues.

Engagement – that begins with the smallest of gestures that creates relationship, paving the way for growth into a community committed to accomplishing something meaningful and worthy; creating a reason for celebration.

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